Why is Unique IP Address Necessary in Web Hosting?
An internet user is most likely to have heard of the term ‘IP Address’ at least once in their lifetime. Though they are acquainted with the term, not everyone knows what an IP address is. Basically, the IP address is an address for a network machine e.g. a computer or a server and used to redirect and draw traffic from specific IP addresses. Just like a real life home or business address can direct people to get to a specific location, an IP address can also do the same job on cyberspace.
In web hosting, the hosting provider will provide each user with an IP address. Among all the types of web hosting service, shared and dedicated hosting are most popular. Subscription wise, the shared hosting service is more desired. Not all shared hosting service plan offer a dedicated IP address. Now, why does a webmaster need a unique IP address? You should find the answer in this discussion.
Why is a Unique IP so Necessary?
After getting to know web hosts a little better, you might encounter few situations where a dedicated IP is the only resort that can pull you out. A dedicated IP address is useful in many cases; following are few of the most important ones.
- Security – SSL Certificates: Depending on website type, security strength requirement might vary. If you have an online shopping or service providing site that takes credit card numbers for online payment, an SSL certificate is the core requirement to keep security intact. An SSL certificate requires a static IP address in the first place. Some hosting providers provide SSL certificate for an additional charge if you don’t want to take the hassle yourself. Check with the provider.
- Getting More & More Traffic: Even a shared IP address can generate huge traffic volume every day, dedicated IP is not really a boosting factor. However, if your website gets very high volume of traffic, then for better management it is wise to get a static IP address. See it this way – a website hosted on a shared server shares the IP address with other websites hosted on that server. There may be an IP address conflict when many websites are sharing the same IP. Even if a conflict doesn’t happen, one or more websites could crash due to improper management of traffic to websites that use the same IP.
- Security Threat: Not everyone in the cyberspace is innocent. Intruders may use the IP address as a gateway to enter the backstage of your website to steal data. In shared IP websites, an intruder can get directly to your website data while he was intending to steal someone else’s data – because both of the websites are using the same IP. Same way, your website may risk someone else’s security by using the same IP.
- SEO: Search Engine Optimization is not directly related by the IP address, it’s mostly dependent on the link. However, to rank a website the IP address may be important. Page rank for a website can get diluted when many websites share one common IP address, hence affecting the position of the website on the search engine result pages.
Web hosting with unique IP addresses are convenient, offers more feature and at the same time they are costlier. Hosting coupons can cut the cost though, keep a watch for those. However may be the cost, for more productivity it is always wise to sign up for a unique IP address.